This summer, Adaptive Path is kicking off research to further explore the business value of user experience. This work will expand upon ideas first presented in our 2004 report, Leveraging Business Value: How ROI Changes User Experience.
We're looking for your help to validate our ideas. If you have a minute, please complete our Business Value of User Experience survey. The survey should take less than 5 minutes to complete.
http://www.surveymonkey.com/s.asp?u=460122410765
As a bonus, by completing the survey you'll receive a free copy of the Leveraging Business Value report, a $395 value. The information you provide will be kept confidential; with your permission, we may contact you for a follow-up interview based on your responses.
If you can participate that would be great and thank you for your time. Questions? Contact Steve at steve [at] adaptivepath [dot] com.